Cultiv8
Using Social Media to Grow & Amplify Brands
Independent musicians had the talent, but lacked structure. Without proper marketing, clear workflows, or someone to pitch them, too many artists were stuck waiting for someone else to build their careers.
Develop a system that combined lead generation, social media marketing, and artist development, giving both vocalists and producers a clearer path to collaboration, growth, and visibility.
What I did
Managed platforms for 20+ artists and developed a social media education module to boost their understanding of audience-building. Pitched vocalist toplines, built automation in Asana to streamline tasks, and secured collaborations with touring artists.
Achieved organic social growth for 45% of roster. Generated over 120 qualified leads through outbound outreach, and closed 36 deals... 21% over quota.
