Milwaukee
Driving Massive Growth for an Industry Leader
Milwaukee wasn’t just battling for shelf space. The real challenge was standing out to both pros and independents across the Pacific Northwest—and making red the color they reached for first.
Solution
The solution was to make Milwaukee impossible to ignore. That meant going beyond quotas to build relationships, boosting visibility, and creating an in-store experience that felt more like a brand presence than products on a shelf.
Results
Ran point across WA, ID & MT, juggling big-box giants and scrappy independents alike. Trained 25+ employees on product knowledge, won over decision-makers, and made sure every brand showed up sharp, stocked, and unforgettable.
Resulted in $6.3M in revenue. 80+ new partners across 3 states. Ranked in the top 1% of 2,000+ reps nationwide.
