Ryobi
Powering Spring for Weekend Warriors
As frost began to melt, shoppers trickled into retailers in search of cordless tools for spring cleanup. But staff were stretched thin, displays were dusty, and customers lacked the confidence to buy.
Solution
Transform retail stores into lime green showrooms. Ryobi Tools were affordable, user-friendly, and battery powered; they just needed the right in-store support to build trust with shoppers and simple displays that turned browsers into buyers.
Executing this involved training retail associates, reworked key displays for clarity and impact, and worked with key decision makers to fill high foot traffic areas with pallets of products to help customers choose the right kits with confidence during holiday breaks.
Results
Achieved over 4000% comp growth in just 30 days. Ranked 1st in division, 1st in territory, and 4th in Pacific Northwest for lead generation.
