Ridgid
Tough tools for Tighter Budgets
Local contractors were dealing with a rise in theft and tighter margins. Premium tool brands weren’t always worth the risk, and buyers were searching for durable gear with built-in value.
It was time to recement RIDGID as the reliable, cost-smart choice for pros. Lean into the lifetime warranty, highlight value kits, and remove doubt at the decision point.
What was done about it?
Partnered with retail leads, restructured displays to spotlight high-ROI bundles, and hosted live demos daily to drive awareness and trust with tradesman and PROs during peak hours.
Finished 1st in division for company wide sales competition, ahead of hundreds of employees nationwide. Awarded promotion within the first 90 days of employment.
Testimonial
“Hunter was pleasant and professional. I immediately noticed his positive demeanor and attitude. Please pass on my appreciation to him, and tell Hunter to keep up the good work. His attitude and attention to his customers reflects well upon TTI.”
Greg Mahoney
Customer
